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What are some of the ethical issues that arise when a firm becomes overly zealous in advertising its products?
the firm you will research is Carl’s Jr – site at least 3 researched resources (not your text),
is this overzealous? over sexualized? magnum https://www.youtube.com/watch?v=HY8CgCZHuoE
Expert Answer
Carl’s Jr product advertisement have ethics problem, because he had shown burger advertisement using models, burger it not youth product it also liked by children, so he had lacked in target market advertisement. Product advertisement ideas not much worth there was no ethics on that, because ad models was not wear good dress and their attitude looking like exposing themselves for burger advertisement, advertisement concept has considered as worst for society. Firm can overly zealous in its advertisement but not destroy the society.
Ethics issue where found in this advertisement
Advertisement looks ugly
Sexual Advertisement
NOt good for society
Not focusing target customers.
Resources
http://www.newsbusters.org
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magnum,
Again magnum advertisement having both overzealous and over sexualized ethics issue, Ice cream can eaten by all ages of customers but focused only for youth customers while seeing the models attitude as not good she asked to focus to be over sexualized better than overzealous, there was no use to do the over sexual advertisement for ice cream. This advertisement also have ethics issues. It would affect younger generation and lead them into wrong way.
Advertisement company and models are also part of the society, why are acting like to make bad society.
