We live in a highly populated and diverse world. Understanding how consumers find, buy, use, judge, and throw away the things they purchase requires multiple avenues of data collection.
What do you believe are the THREE most foundational and significantly important data collection instruments (can be either qualitative or quantitative) and WHY?
THREE most foundational and significantly important data collection instruments are given below :-
1. INTERVIEWS : One of the easy way of collecting data is Interviews and focus groups in qualitative healthcare research. Interviews can be helpful in exploring the views, experiences and motivation of individual participants. It hepls to permit face to face contact with respondents. and also provide opportunity to explore in depth.
2. QUESTIONNARIES : Questionnaries can be sent to a large no of people and it helps in saving the researcher time and money. It is very good method of collecting information because people more truthful in responding to the questionnaires.
3. SURVEYS : Surveys are typically used when information is to be collected from large number of people. they are useful for formative purpoes. It is helpful in collecting descriptive data and also cover wide range of topics