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Using a search engine (e.g., Google) find the VALSTM survey website, a product of Strategic Business Systems (SBS). Read the descriptors for the eight VALSTM segments. Take the survey located at the website. Do you agree with the segments into which the survey positions you? Why or why not?
Expert Answer
Answer: This survey puts me into the “strivers’ consumer group as per the primary VALS type. I feel that this is a right group for me as a primary type. I am a student and have low resources. I also have a low motivation for achievement and I am fun loving and imitative. I mostly copy my friends and hang out with them for fun. All these strivers’ group traits therefore matches with my personal style and hence I feel that putting me
My secondary VALS type is of “Experiencers” as per this survey. This group is supposed to have high resources and self expression motivation. I feel this is also right as I often tend to purchase things which are beyond my resources and are meant for the consumers who come in the segment of “high resources”. I am also self expressive and at times I want all what I see. I believe that friends are important and I often copy the latest trends.
