Question & Answer: Typically, manufacturer and retailers exchange business documents through a (n) ___ system…..

Typically, manufacturer and retailers exchange business documents through a (n) ___ system, the computer-to-computer exchange of business documents from a retailer to a vendor and back. A) cross-docking exchange B) vertical conflict reduction C) vendor-managed inventory D) electronic data interchange E) radio frequency identification The fact that millions of customers are using on line search engines for comparison shopping has: A) reduced the contribution per unit cross-pricing elasticity B) increased the number of markets C) increased consumers’ price sensitivity D) cross-shopping phenomenon E) reduced overall demand. The basic goal of integrated marketing communications is A) communicate the value proportion to the target market B) create desire C) outspend competition D) tell the world about your company E) will let only cut hair. She has tried other but she knows from experience that cuts her hair well every time. For is the most important of the five service quality dimensions A) tangibles B) empathy C) assurance D) responsiveness E) reliability ___ refers to a potential customer’s ability to recall that the brand name is a particular type product or service. A) Brand awareness B) Product C) Marketing recall D) Brand association E) Cognitive association