Question & Answer: The purpose of data validation it to: A. determine the amount of nonresponse to individual questions. B. determine…..

The purpose of data validation it to: A. determine the amount of nonresponse to individual questions. B. determine if surveys, interviews, and observations were conducted correctly and free of errors. C. determine whether questionnaires or observation methods are completed. D. examine whether the data preparation process started before or after the interviews and questionnaires. E. count the number of responses in categories. Information on respondents or sources and nature of internal data: A. is used for analysis. B. involves grouping and assigning values to responses to the survey questions. C. enables the validation process to be completed. D. transfers information from scanner databases or other sources to the company data warehouse. E. provides greater insight into the research questions than forced-choice questions. Which of the following is an example of curb stoning? A. Respondents improperly filling out the questionnaire B. An interviewer filling out the instrument without interviewing the respondent C. An interviewer contacting respondents by phone and then recording their observations D. An interviewer interviewing respondents and recording their observations E. Respondents being unreachable An example of fraud in the data validation process is when the interviewer: A. contacts the respondent simply to get a name and address and then proceeds to falsify the interview. B. unconsciously or not, injects a tone of negativity. C. misrepresents himself/herself to the respondent. D. does not submit all the data collected during the collection process. E. distributes the data collected to various organizations thereby violating confidentiality agreements. Which of the following is permissible in the process of validation? A. An interviewer may inject a tone of negativity into the interviewing process. B. A researcher may contact the respondent to reaffirm the negativity of the interviewer. C. To determine the correctness of the interview, a researcher a sample of respondents and ask about questions from different parts of the questionnaire. D. In order to speed through the interview, an interviewer may choose to not follow the specific procedure for collecting data from respondents. E. If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, the respondent can skip those questions. A researcher contacts a respondent who meets all the requirements for inclusion in the sample. The researcher starts the interview process and after completing the first five questions, skips directly to the second last question. He later on makes up the answers to the questions that he had never asked of the respondent. Which of the following data validation areas does this inappropriate behavior fall under? A. fraud., B. Mid-survey validation., C. Skip question validation., D. Completeness., E. Screening Which of the following is true of skip questions? A. In order to speed through the data collection process, an interviewer may ask the respondent a few skip questions. B. If the interviewer (or respondent on a self administered survey) fails to follow instructions for skip questions, he/she can reconstruct respondents and verify their responses to skip questions. C. If the interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, the respondent can skip those questions.