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Several years ago, changes in advertising restrictions allowed pharmaceutical companies to begin promoting their products through traditional media. Today, it is common to see ads on television ending with, “Ask year doctor about [our medicine].” In addition to creating awareness about their drugs, the companies are most likely hoping to A) promote public interest social responsibility communications. B) stimulate interest, persuading consumers to investigate further. C) offer objective-and-task marketing communications. D) reduce deceptive advertising. E) signal encoding symbols to simplify the feedback loop. Ferrari is well known as a brand of luxury sports cars: accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following? A) brand dilution B) line extension C) perceived value D) brand extension E) brand awareness Which of the following are required to build a successful strategic relationship: A) mutual trust. B) open communications. C) common goals. D) credible commitments. E) all of the above has just started as a fashion marketing interim for up-and-coming design firm. She expected to immediately begin implementing the four Ps she had learned about in class, she was asked to work on a project identifying important events where celebrities might wear the fashions. realized that this activity was part of _____, directly related to marketing. A) public relations. B) a push-pull strategy C) sales promotions D) cause-related marketing E) press release development The marketing of services differs from product marketing because services are all of these except A) renewable. B) intangible. C) heterogeneous. D) inseparable. E) perishable.
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Answer
25.And: B) Stimulate interest, persuading consumers to investigate further.
26. Ans: A) Brand Dilution (The risk of overextesion of brand is brand dilution.)
27.Ans: E) All of the above.
28.Ans: C) Sales Promotion
29. Ans: A) Renewable
