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Save Question 7 (1 point) Data gathered through secondary marketing research is different from data gathered through primary marketing research in that secondary data: are for a specific purpose or for a specific project. tend to be more expensive. are customized to meet a company’s needs. are fresh, new data. are available to competitors. ed Save dows
Expert Answer
Question 7
The correct choice is : are available to competitors
Explanation : – Secondary data is data that is available to the firm and its competitors because the data is already published and easily available for everyone for use. Whereas primary data are those data that are collected for the first time by the researcher for the specific research project at hand.
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Question 8
The correct choice is initiator
Explanation : – The buying center includes all members of the organization who play any of seven roles in the purchase decision . Initiators are the people who request for something to be purchased . They may be users or others in the work organization.
