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Research articles at one or more of the following websites below. Try to locate an article that discusses the strategy of an organization. Keep in mind that strategy is a broad concept: keyword searches may not produce good results. Instead, look at items like the current results of a firm, or a decision that a company makes. For example, Campbell Soup Company recently purchased Garden Fresh in an attempt to diversify: http: //www.usatoday.com/story/money/2015/06/09/campbell-soup-buys-salsa-maker-garden-fresh-goumet/28728059/ Fortune Magazine http: //fortune.com/ Inc. Magazine http: //www.inc.com/ Fast Company http: //www.fastcompany.com BusinessWeek Magazine http: //www.bloomberg.com/businessweek Forbes htt: //www.forbes.com/ The Wall Street Journal (accessible for free through the library database) Include a link to your article, and be sure it’s from a qualified business media source. Respond to the following: Provide a brief summary of the article, and how it is an example of strategy. (Brief – a paragraph of 5-7 sentences) Analyze the business environment for the industry where the company is locates. What trends/changes are occurring in the marketplace? Identify and describe the current corporate or competitive strategy. Going forward, what do you recommend this company do to become more competitive?
Expert Answer
Ans: The article can be seen at URL : https://www.inc.com/yoram-solomon/by-2019-every-new-volvo-car-will-have-an-electric-.html
(a) The article is about Volvo motors which is planning to launch electric cars in the US market. The iconic car makes which is known for safety of its cars, plans to have a electric motor in every car it launches in 2019. It plans to bring one million cars, either hybrid or fully electric by 2025. According to the company leadership, the time is right for the change with technology ripe, customers ready and the pricing right. Realizing that the future holds in electric cars, all major players have showed their intent for these machines, but Volvo is the first one to announce to go all electric in such a short span.
(b) With increasing concern for the environmental impact of the fossil fuels and the health hazards associated with them, the concept of hybrid cars and electric cars came into existence. The hybrids employ an electric motor alongside the regular gasoline engine, whereas a pure electric car is run on battery. After facing several issues of cost effectiveness, convenience and benefits for years, the technology has become mature enough to disrupt the mainstream car market and compete with traditional gasoline and diesel run vehicles in performance, cost and ease of maintenance. Volvo, a sweden based auto manufacturer is one of the many reputed players to foray into this new market that holds immense potential. However, it is the first to announce to go all electric.
(c) Unlike other competitors, Volvo wants to make electric vehicles a part of its strategy. It plans to give its customers a choice of several vehicles run by electric power to choose from acccording to their taste and needs.It plans to stay ahead of competition through superior techology, variety and competitive price.It wants to capture the nascent market early and wishes to have benefit of economy of scale to drive sales of electric vehicles.
(d) It is to make reliable and safe vehicles that are also cost effective so that more and more customers can afford it. This is essential for capturing large share of pie.
