Question & Answer: Research a company with international operations and find out the kinds of entry…..

Research a company with international operations and find out the kinds of entry strategies the firm has used.

Expert Answer

Entry Strategies for IKEA:

Location: Opening stores on suburbs to have easy accessibility.

Price: Low prices to cause disruptions in the market.

Stores: Creating huge infrastructure for stores to provide customer convenience.

Manufacture: To have low cost, products are manufactured in developing countries.

Product: Stylish products with easy to use home furnishings.

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