Question & Answer: Read the instruction carefully and answer your questions clearly: (Marketing Research…..

Read the instruction carefully and answer your questions clearly: (Marketing Research topic)

Google Activity Using Google or any other search engine discussed in this course, find ONE article for each of the following topics. In the space provided below, provide the name of the article, the author, where you found the article (the URL or DOI) and whether you think it is a good source to use in research or not. 1. Buying habits of Millennials Title Author(s): URL/DO Validityl Reliability check: 2. Trends in the fast food industry Title Author(s): URL/DO Validityl Reliability check: 3. An academic article (scholarly source) on the effects of advertising Title Author(s): URL/DOI Validity/ Reliability check on children

Expert Answer

Answer

1. topic———-How millenials are changing retail patterns.

Authors—Tom McGee

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URL———- Forbes.com

Validity or reliability check—- it is a very good source to use in research , it valid and reliable too.

2. Topic——– fast food industry trend analysis 2017- cost and trends.

author———–Matt sena.

URL——-franchisehelp.com

Validity and reliability———- it is reliable and valid.

3. Topic———-Rethinking Regulation of advertising Aimed at children.

Author——- Ramsey william A.

URL————–questia.com.

reliability—–it is valid anad reliable tooooo.

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