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Question 1 – Marketing Management
Pizza Hut is contemplating introducing breakfast pizzas in order to tap into a new market and increase its penetration of pizza in its current markets. The breakfast pizza would consist of sausage, eggs, bacon, and other familiar and traditional breakfast offerings. Also, the pizza would be in the shape of coffee cakes. You are required to come up with at least 2 new alternative channels to existing channels for pizza (i.e. retail stores and home delivery). Also, what are the things you would like to keep in mind while setting the prices for such breakfast items?
Expert Answer
As we know every business wants to increase their sales by introducing new things in the market and same in the above case, pizza hut wants to introduce breakfast pizza in the current market and it consist of diferent things and there are channels like retail stores and home delivery through which they can come up their breakfast fast and other two alternative for introducing new pizza are:
1. GIVING OFFER WITH OLD PRODUCTS: This is the good method as by giving free breakfast pizza offer with old pizza as when people came to know about free pizza is giving to all then they must excitingly go take this advantage.
2. GIVING SAMPLE IN SUPERMARKETS: By giving samples or showing samples in supermarkets, people get to know about taste of breakfast pizza is also a good method.
I would like to keep things in mind about customers taste,price,market scenario, customers requirement,etc
