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Product-Process Matrix (10 points). In reference to the Product-Process Matrix, where do the three King Soopers Bakery processes (cake, pastry, and bread making) fall? Explain why each of the three processes are properly aligned. In your explanation be sure to address volume, process structure, customer involvement, resource flexibility, and capital intensity.
The Big Picture:King Soopers Bakery THE BIG PICTURE KING SoOPERS BAKERY Bux storage tanks Dough layering Pasby Process moderate esource fesiblty Cuting Empty pari to shioping dock Slicing and Low to no capital ntensity and PastryCake Hgh – Easy aned
Expert Answer
Q1) Below is where each of the three King Soopers Bakery processes fall in the Product-Process Matrix –
- Cake – Job shop
- Pastry – Batch process
- Bread – Line process
Q2) Below is why each of the three processes are properly aligned –
| Product | Volumes | Process structure | Customer involvement | Resource flexibility | Capital intensity |
| Cake | Low | Produces low volumes based on specific customer orders | High as they are involved in flavor, design etc. | High as the resources can be flexible to prepare cake as per the requirement | Low capital intensive as the changeover cost is less |
| Pastry | Moderate | Produces moderate volumes to accommodate moderate customization | Moderate | Moderate resource flexibility | Moderately capital intensive as changeover cost is moderate |
| Bread | High | Mass production with little to no customization | Low | Low and difficult to change capacity | Highly capital intensive as frequent changeover is required for the production runs |
