Question & Answer: Prior to the establishment of Globex, founding business B T & Sons Farming Equipment…..

Prior to the establishment of Globex, founding business B T & Sons Farming Equipment established the annual Riverina Agriculture and Lifestyle Show (RALS) in the year 2000. The RALS is a 3-day event held in November each year and showcases farmers, local business, agricultural equipment suppliers and lifestyle products. The management of the RALS requires the coordination of show stands, demonstrations, live displays, catering, and volunteers, and was originally undertaken by B T & Sons.

The RALS has grown significantly since its inception and is now managed by a community committee. Globex however is still committed to the RALS and has strong community engagement through the management and coordination of the volunteers required for the RALS to run smoothly

All takings from the show gates are donated to charity Indigenous Community Volunteers (ICV), who are very active in the Riverina Region. ICV are invited by communities to help them achieve their own goals through their national network of skilled volunteers, who provide practical hands-on help where skills and resources are limited. The ICV also provides volunteers to assist with the RALS, giving back to the community they are working in.

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Question & Answer: Prior to the establishment of Globex, founding business B T & Sons Farming Equipment…..
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In order to maximise gate takings and therefore donations to ICV, the RALS is heavily dependent on ticket sales.

Currently, tickets can only be purchased at the RALS gates, which causes significant delays, especially on opening day. It is also suspected that when crowds are large and the ticket sales process is slow, people are slipping through the gates without paying to avoid a lengthy wait. The gates are currently manned by volunteers who simply observe that each person entering is carrying a valid ticket. When crowd numbers are large or during peak periods, it is difficult for volunteers to check all tickets.

To improve this process and maximise ticket sales, the RALS committee have made the decision to outsource the development of a ticketing system. As founders of the RALS and trusted committee members Globex has been asked to take the lead role in sourcing a suitable business to develop the ticketing system. As such, based on their long-standing relationship, Globex has contracted Virtucon to develop the required system.

Project Description

The RALS committee have requested a computer-based ticketing system to replace their current manual system.

Currently tickets can only be purchased at the RALS gates which causes significant delays, especially on opening day. It is also suspected that when crowds are large and the ticket sales process is slow, people are slipping through the gates without paying to avoid a lengthy wait.

To improve this the RALS committee have recommended an online ticketing system be implemented. The system should enable patrons to access ticket sale from any online platform and mobile device so that tickets can be purchased before the event. Tickets need to be digitally enabled and can be scanned at the gate so that a range of reports can be generated by the system. As well as digital sales, tickets should also be available for purchase from a number of locations in the town and at the gates for those who do not have access to a computer or suitable device. It is expected however that the ability to purchase tickets prior to the event will significantly reduce the queues at the gates and ticket evasion.

The RALS committee have indicated that a number of ticket options should be made available

Single day passes

2 & 3 day passes

Family passes (2 adults and max 3 kids under 16)

Kids passes (under 16)

Student passes (valid with student id for over 16s)

Concession passes (valid with a pension card)

Stall holders pass (3 free passes per stall. If more are required they are charged at the concession rate).

The RALS committee have also requested that:

A cost estimate and budget be prepared for the cost of the system development and implementation

Barcodes or QR codes are used on tickets and that turnstiles with barcode readers be installed (to capture data, reduce number of volunteers and reduce ticket evasion)

Tickets may be printed as well as e-tickets generated

Detailed reporting system to include (but not limited to):

sales of tickets & breakdown of ticket type

how many bought tickets vs how many were redeemed

how many people came through the gates each day / peak times

where tickets were purchased (online / outlet / gate).

We need to write Learning cycles which correctly address all project requirements and documents the roles of the group fully.

Learning cycles give structure to your team meetings and accountability for when you and your team work outside of the meeting schedule
Firstly, prior to your next meeting, assign roles to the team. There should only be two central roles – the organiser and the scribe:
• Organiser – organises the meeting by writing down the team’s ideas and then distributes them to the team for feedback.
• Scribe – documents the ideas and action point going forward.
Note: Roles should be rotated for each meeting and assigned so that everyone on the team has equal responsibility.

Using peer learning and reflections, document your understanding of the project at this point in time in a table format.

Note: it is likely at this early stage of the project that you will write down very few facts. You will have a few more assumptions and probably a larger list of questions to be answered. Seek answers to your questions, and show the iteration of learning cycles as you gain a deeper understanding.

Expert Answer

Peer learning or Peer Assisted Learning (PAL): people from similar social groups who are not professional teachers helping each other to learn and learning themselves by teaching others. They all are on the same level and no one is more abled or less abled in the group.

Reflective Learning: It is the process that creates a greater understanding of the self and also the situation so that future actions can be informed by this understanding.

Question & Answer: Prior to the establishment of Globex, founding business B T & Sons Farming Equipment..... 1

Virtucon is an experienced company and because of its long relation with Globex, it has agreed to work on this project. With its experience and knowledge in the industry Virtucon will be able to explain the concept and give the model to the RALS committee. With the e-ticketing model in place and with observation and some experimentation, RALS committee will be able to grasp the concept very soon.

With the new model the previous role of the volunteers has changed. The burden has reduced significantly.

Now they have to learn how to run the website and make it free from glitches and bugs. Now instead of all volunteers standing at the gate (tickets will be checked with a barcode scanner), they will all be dispersed at different centres in the town selling tickets for the convinience of the people. Some volunteers are required at the gate because many people turn up at the last moment to buy tickets.

Learning Cycle (table):

Identifying needs/Entry The need of using another way of vending tickets because of chaos and avoidance of buying tickets at the entry gate of RALS (this is because of huge crowds gathering at gates to buy the tickets and entry)

(concrete experience)

Using the ticket vending model developed by Virtucon for RALS. The model includes many things which are as follows:

  • barcode or QR code on tickets
  • different types of tickets and passes:
    • single day pass
    • 2 and 3 day passes
    • family pass
    • student pass
    • kids pass
    • concession pass
    • staff holders pass
  • both printed and e-tickets.


Integration of the e-ticket vending technology into the traditional system of vending tickets at the gate (vending at the gate is required for people who turn up last moment, also vending in different parts in the town has also started)
Appropriation/Monitor progress

(forming concepts)

After learning from the peers and self reflection and becoming used to this model, the volunteers can effortlessly use this and see how far have they come.

(applying to new situations/experimenting)

This is the stage when the volunteers will be professionals using this technology and by assessing may find new ways to further smoothen the e-ticketing process and ensuring no entries without ticket.

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