Question & Answer: Please respond with a two page answer, or atleast 1000 word count…..

Please respond with a two page answer, or atleast 1000 word count.
please do not answer if cannot give a 1000 word answer.

Think of the country in which you live (COUNTRY IS AUSTRALIA). What image might it have with consumers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?

Expert Answer


Australia has been recognized as a country with valuable resources. The global exports from Australia has increased considerably. Australia is said be be an international market with vibrant and innovation products. This year Australia is expected to surpass the world record for the longest period of uninterrupted economic growth. Australia’s GDP grew by 3.3 percent in 2016 and is anticipated to grow by 3 percent in 2017.

Australia has a large services sector, and is a world leader in mineral and LNG extraction and food production. Australia’s abundant and diverse resources attract high levels of foreign investment, and include extensive reserves of coal, iron ore, copper, gold, natural gas, uranium, and renewable energy sources. A key to success for Australia’s manufacturing industry is differentiation through innovation.

Australian Agriculture is highly dependent on food exports – 58 per cent of total food product is sold overseas, generating 70 per of the sector’s total value. Australia’s reputation as a producer of clean, green and safe food has created high global demand for Australian food products, particularly beef, wheat, canola, barley, sugar and dairy.

Gulf Cooperation Council (GCC) states – Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Oman and Qatar – are increasingly important and attractive markets for Australian food exporters. Although GCC states are rich in natural resources and boast some of the highest per capita incomes in the world, these states are fighting an uphill battle to increase their agricultural production. That’s because they are located in one of the driest, most arid regions on earth, where water and arable are scarce, and growing large volumes of crops and animals is difficult.

Australia has been exporting meat to the MENA region for about 45 years and has built an excellent reputation in this time. In particular, Australian companies are seen as ‘clean and green’ premium producers of food. Strong demand, higher international market prices for quality produce and the potential for increased farm gate returns are strong incentives for Australian meat producers to access the GCC markets.

Australian baby and children products have consequently been attracting greater attention amongst parents given the overall clean and green reputation of Australia. Parents are very willing to buy expensive baby care products given the strong association of price with quality.

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