Question & Answer: Please provide a SWOT analysis for the External and Internal Processes for Krispy Kreme…..

Strengths

Recognizable logo (Internal)

Recognizable brand name (Internal)

Longevity in the market (Internal) and (External)

Excellent reputation among customers (Internal)

Traditional product with universal appeal (Internal)

New business-savvy CEO (Internal)

Fundraising (Internal)

Weaknesses

Weak slogan (Internal)

Lack of continuity in advertising (Internal)

Loss of uniqueness (External)

Multiple marketplaces disperse resources (Internal) and(External)

Limited menu (Internal)

Cumbersome web navigation (Internal)

Opportunities

Market expansion (Internal)

Menu expansion (Internal)

Clientele expansion (Internal)

Internet media advertising (Internal)

Joining forces with another business(Internal)

Increased fundraising division (Internal)

Threats

Competition due to common basic product (External)

High gas prices (External)

Poor jobs economy (External)

Increased health-consciousness (External)

Government regulation of foods (External)