Question & Answer: Please provide a SWOT analysis for the Citigroup Inc, 2015 for the External and Internal…..

Please provide a SWOT analysis for the Citigroup Inc, 2015 for the External and Internal Processes.

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Citigroup is a financial servicing group that operates worldwide. Citigroup is headquartered out of NYC, NY and has over 200,000 employees. The company’s primary product and service line is broken down into several business units. These business units include Global Consumer Banking (GCB) for retail banking and services, Institutional Clients Group (ICG) for investment banking, and ICG for markets and securities services

Citigroup Inc. SWOT analysis (2015) provides an overview of strengths, weaknesses, opportunities, and threats the company faces.

Strengths (Internal)	Weaknesses (Internal)
Strong domestic and global operations Improving cost structure Financial strength to mitigate negative environmental factors	Exposure to distressed financial institutions Risk exposure from loss of sharing agreement terminations
Opportunities (External)	Threats (External)
Product and service innovation in the retail banking market could continue growth and client loyalty Could use DTAs to aid in tax liabilities	Increasing premiums and fees for FDIC insurance could impact profitability Changing and stringent regulatory requirements could increase expenses Increasing accounts of fraud could impact customer loyalty and profitability

A SWOT analysis examines internal and external factors that impact a business. From an internal perspective, one would analyze the company’s strengths and weaknesses. At the same time, an external analysis looks at environmental forces to identify opportunities to take advantage of and threats that could hinder strategic planning.

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