Question & Answer: Please Creating a marketing mix to open retail store or restaurant (what you gonna sale for Chinese…..

Marketing mix is used by the marketer to fullfill their marketing objectives . It gives a number of advantages to a company in a market place.

Creating a marketing mix for a restaurant company based on Chinese culture:

As we know that marketing mix is strategy of companies to see its customers on the basis of Product , Price , Place and Promotion ( 4Ps) but it will be suitable for a company selling product to its target customers. To provide the better services experiences to the customer in services marketing , it is utilzed as 7Ps ( Product, Price , Place , Promtion , Process , People and Physical evidence ) of the services marketing.

A restaurant having Chinese fast foods products in its menu may utilize its marketing mix for serving quality conscious products as follows,

1) Product : The restaurant company should sell all the products offered to its customers with taste and flavours of Chinese. Products for children must be sold at the restaurants. There should be noodles and spicy products. Cold drinks , snacks and energy giving drinks must be included in its Menu.

2) Price: Pricing will be kept as per the industry norms. Differential pricing as per the customer’s class . Half plate , full plate and other standard size for food and refreshment should be offered and prices must be linked with the quantity offered.

3) Place :

The restaurant must be open to those locations, which are semi-urban , rural , urban areas etc. After assessing the population and working class , the company will open retail chain to different stores. But , the best scope of this restaurant will be the area where Chinese people will be residing.

4) Promotion: Company should choose different push and pull marketing startegies. Customers should be attracted through best ambience and waiter’s dressing .Offers must be displayed for customers clarity. Customer contact number should be kept with the database which might be used to give offer for loyal customers.

5) Process: The restaurant business must be included some process like how to serve the customer’s demand, the welcoming of new customer at the restaurant. The dressing sense , etiquette , billing process etc.must be decided by the managers.

6) People: The importance of staff of the reataurant company will be great. They can only create good service environment for the customers. All the staff should take customer at hand for providing world class experience.

7) Physical evidence:

The facilities should be best for the restaurant like furniture , crokery used etc.Air conditioning , secured store environment, drinking water facility , luggage counter etc. must be included. It will give company a better image of the company in the mind of outsiders.