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Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing profoundly affects our day to-day lives. It is embedded in everything we do- from the clothes we wear, to the Web sites we click on, to the ads we seen. a) What is marketing and it’s relation to marketing management? b) Why marketing is important? c) How do you define marketing in the 21^st century? d) Marketing mix consists of four Ps such as product, price, place and promotion. From your point of view, is it enough to implement these four Ps only to your marketing strategy in order to be success?
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