Question & Answer: Market Potential Indicators (MPI) is an indexing study conducted by the Michigan State University Center for In…..

Market Potential Indicators (MPI) is an indexing study conducted by the Michigan State University Center for International Business Education and Research (MSU-CIBER) to compare emerging markets on a variety of dimensions. Provide a description of the indicators used in the indexing procedure. Which of the indicators would have greater importance for a company that markets laptop computers? Considering the MPI rankings, which developing countries would you advise a company marketing laptop computers to enter first?

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