Question & Answer: Link to the chapter is: http://scholar.flatworldknowledge.com/books/29875/fwk…..

As you read chapter 3, you will discover several interesting facets about this company. We will use the same discussion format as before but this time, I need to see you prompting for input from others. Either by providing an insight that is not so obvious or by referencing other retailers and how their business model is set up. Address one or more of these: 1. Strategy drivers-why is the retailer doing things a particular way 2. Technology implementation – what is the retailer using? Why is it working/failing? 3. How does data/information fit in this context? Is it to support #1242? both? 4. In marketing they talk a lot about branding… did they put a lot of thought into the name “Zara”? What about other retailers? How did they get started? Let’s see if we can have a “conversation” that spans business, technology and data. You are NOT done after posting once!