Learning Activity #2 Using the company researched for last week’s IFE analysis Learning Assignment (Coca Cola), perform another step in the strategic analysis by using the following strategy formulation analytic tools:
• Boston Consulting Group (BCG) Matrix
• Qualitative Strategic Planning Matrix (QSPM)
Once you have completed the matrices, discuss what the results of each matrix represents, as well as the outcome in terms of what strategic direction the selected company should take and why. As always, offer supporting rationale for your explanation and be sure to reference your statement using proper APA formatting.
last weeks IFE analysis learning ssignement is below:
Learning Activity #1
Various types of intellectual property in a company are as follows
Patent grants proprietary rights on an invention to a specific company which allows the Grand holder to take benefits from that specific patented innovation. Patents have a great hand in development of a company as it’s one of a kind and cannot be replicated.
Trademark is an identity of a company which is legally provided. After provision of trade market becomes and I cannot symbol of the company’s identity over the markets when replicating the symbol is a punishable offence and can be challenged in the court.
Company secrets are also the intellectual property of the company which is protected by the laws. Accompany secret can be a survey result, specific computer algorithm or just a food formula. These things come under the intellectual property of the company.
Industrial designs which are related two company’s internal business or also company’s intellectual property and covered under the law. If somebody tries to steal or replicate these designs he will be fined according to the law.
Internal factor evolution can be defined as a tool which audits the company’s internal strength or weaknesses. By examining the overall intellectual property of the company, one can easily determine their strength as well as weaknesses which are inherent in the company’s internal structure. Intellectual properties can be examined and for analyzing the relationships between the company’s resources or how well the company is protecting the intellectual property from other organizations can also be examined via internal factor evaluation.
IFE MATRIX FOR COCA COLA
|Strong brand||0.09 (8%)||4||0.36|
|Strong marketing and advertising of products around globe||0.07 (7%)||4||0.28|
|Products are globally available||0.10 (10%)||4||0.40|
|Healthy financial position||0.08 (8%)||3||0.24|
|Brand equity||0.07 (7%)||4||0.28|
|Competent workforce||0.05 (5%)||3||0.15|
|Wide variety of products||0.05 (5%)||3||0.15|
|High debts||0.10 (10%)||2||0.20|
|Health Issues||0.10 (10%)||1||0.10|
|Some products have low sales||0.09 (9%)||2||0.18|
|Weak image in India||0.06 (6%)||2||0.12|
|Negative publicity||0.10 (10%)||1||0.10|
|Taste differentiation||0.05 (5%)||1||0.05|
|Total Weighted Score||1.0(100%)||2.65|
As the company’s total score is 2.65, It shows that companies internal position is better.