Question & Answer: In recent years, promotions have become an important part of healthcare strategy…..

In recent years, promotions have become an important part of healthcare strategy. Promoting a service is often very different than the promotion of a product. Equally important is the medium through which you promote your service, whether it is in person; online or through traditional promotional avenues, promotion has become a critical aspect of a marketing strategy.

Compare the use of print media and the Internet in the promotion of healthcare services. What are the advantages and disadvantages of each? Explain.

Please provide references.

Thanks

Expert Answer

Healthcare services and informations regarding it should reach the people via any form of media be it print media or the internet because the ultimate aim is to pass the information than anything else.Each media has its own advantages and disadvantages and a few are discussed below.

1.Print media gives more solid and constructive informations.

2.Print media can either be a newspaper article, a book or a pamphlet that is distributed. It has the choice of being read in a leisure time so that they clearly understand what has been told.

3.Even tough the world is tech savy majority of people still feel satisfied in following the traditional methods .

The disadvantages of print media are

1.It is sometimes not cost effective because be it a newspaper or a book people have to spend money to buy them

2.For people who are very busy it seems to consume their time.

3.It is a bane for socially downtrodden people who do not have education.

The advantages and diaadvantages of internet are:

1.Information will reach only the tech savy people.

2.It saves time as it can be read anywhere and everywhere.

3.It is cost effective because internet is found everywhere.

Its disadvantages are

1.The informations will be too lengthy as they can upload any no of pages to the net

2.Message will not reach the people who are not tech savy.

3.Internet access will not be available in rural areas.

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