Question & Answer: In addition to focus groups and mail questionnaires, identify other methods that can be used to collect customer…..

In addition to focus groups and mail questionnaires, identify other methods that can be used to collect customer service information.

Expert Answer

In addition to focus groups and mail questionnaires, some of the other methods that can be used to collect customer service information are:

  1. Survey: Survey can be one of the most effective tools to gather customer service information. Questions can be put as per the company’s products or services and take the feedback from the customers in terms of the service of the company.
  2. Social Media: Customer service information can be gathered through social media, where companies get regular feedback on their walls. Customer comments and share their experience which can be collected and used further.
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