Question & Answer: How should Kmart establish a brand strategy which allow them to compete effectively…..

Below is how Kmart can establish a brand strategy which allows them to compete effectively with other retailers-

• Kmart should focus on low cost strategy for its products while ensuring quality is maintained.
• It should promote the brand through slogans associated to promotion events like offering heavily discounted prices for a week, providing sweepstakes and coupons on purchase above a limit etc.
• The firm can offer discounts on its private label products thus promoting the brand and registering it in the minds of consumers
• It needs to remodel its stores and focus on a theme which makes it easy to get recognised and remembered by customers