How have businesses adapted to social media and why you think they have done this. Include specific examples of businesses or other organizations that use social media. How has the public’s use of social media changed business communication? Identify the potential impact on businesses that are not leveraging social media
Social media marketing and engagement has become highly influential for businesses. It helps the business to reach to the consumers and establish itself as a strong brand.
Social media has opened doors to successful establishment of brand recall and value. Consumers spend lot of time on social media and the engagement of brands with the social media consumers helps the business.
Brands that successfully engage with the consumers on social media are likely to establish a strong name for themselves. Customers can provide instant feedback on social media platforms and this helps the brands to establish reliability. Features like accessibility also becomes active with social media.
Businesses that use social media to engage with the customers are big companies like Nestlé, P&G and even smaller companies and start ups. It helps to engage with the consumers for their brand campaign and establish a strong name as a brand.
The public use of social media has changed business communication is a strong way. Now consumers can directly access and reach out to brands. Bad feedback or terrible experience with the brand will not go unnoticed. It will attract flak and affect the brand image. Public is quick to judge a product and give bad reviews for it. For example the Pepsi ad with Kendal Jenner received negative reviews on social media. People tweeted about the terrible insensitive advertisement and the company had to apologise and take down the advertisement.
The businesses that are not leveraging social media are missing out the opportunity to engage with the customers in a positive way. The businesses do not garner positive image and gain trust of the consumers or attract new consumers.