How has Groupon effectively used personal selling, advertising, and public relations to market its products?How has Groupon effectively used personal selling, advertising, and public relations to market its products?
Expert Answer
Answer:-
Groupon effectively used personal selling, advertising and public relations to market in the following ways:-
✓Maintaining good work ethics that is practicing business ethics which can be justified or termed as ethical.
✓Maintaining good relationships with its customers so as to ensure there are no misunderstanding case or conflict . Groupon provided easy usage of application which helped customers to purchase products without any trouble.
✓Maintenance of a positive image and perception of Groupon by its customers, this is mostly done through advertising.
✓Affecting buyers decisions that is convincing potential customers why they should consider their products.
✓Tying to get larger market shares within the available markets as well as potential markets.