Hello, The problem below is an exercise. I like to know if i solved it right. Here is my work: $140 x .30 = &182 $182 x .40 = $72.80 The sum = $254.80 is the retail price charged to consumers? The exercise: A lawn mover manufacturer has a unit cost of $140 and wishes to achieve a margin of 30% based on selling price. If the manufacturer sells directly to a retailer who then adds a set margin of 40% based on selling price, determine the retail price charged to consumers.
Expert Answer
Unit cost = $140
Margin desired = 30%
Therefore, selling price for manufacturer = $140*1.3 = $ 182
Selling price for manufacturer is the unit cost for retailer
Retialer margin desired = 40%
Selling price by retailer = $ 182* 1.4= $ 254.8
Thus, $ 254.8 is the price charger from consumer.