Question & Answer: Hello, The problem below is an exercise. I like to know if i solved it right. Here is my work: $140 x .30 = &182 $182 x…

Hello, The problem below is an exercise. I like to know if i solved it right. Here is my work: $140 x .30 = &182 $182 x .40 = $72.80 The sum = $254.80 is the retail price charged to consumers? The exercise: A lawn mover manufacturer has a unit cost of $140 and wishes to achieve a margin of 30% based on selling price. If the manufacturer sells directly to a retailer who then adds a set margin of 40% based on selling price, determine the retail price charged to consumers.

Expert Answer

 

Unit cost = $140

Margin desired = 30%

Therefore, selling price for manufacturer = $140*1.3 = $ 182

Selling price for manufacturer is the unit cost for retailer

Retialer margin desired = 40%

Selling price by retailer = $ 182* 1.4= $ 254.8

Thus, $ 254.8 is the price charger from consumer.

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