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Create a SWOT for Cinemark.
Expert Answer
Cinemark, headquartered at Texas, is an American movie theatre chain with over 4800 screens across the United States, Canada, and Latin America.
Following is the SWOT analysis of Cinemark
STRENGTHS
- Huge domestic market
- Customer service
- Deals and promotions
- Movies
- Food – Nibbles, appetizers, and snacks
- Employee satisfaction and benefits
- Marketing
WEAKNESSES
- High technology cost
- Accessibility in terms of location
- Inflexible working hours for employees
- Lacking in employee engagement
OPPORTUNITIES
- Multiple and varied screenings
- Acquisition, take over, and expansion in theatre chain
- New markets
- Hiring, Induction, and training of workforce
- Group activities
THREATS
- Absenteeism
- Movie piracy
- Legal lawsuits
- Government regulations
- Changes in tax structure
