Question & Answer: Among the five stages of consumer buying decision process, which stage do you…..

Out of all the five stages, evaluation of the alternatives is the most important stage. Here, the consumers try to match the features and qualities of the alternatives with his own needs and wants. This is what a marketer has to understand and analyze it when they do STP analysis. The marketers identify the target audience, their needs and preferences. On the basis of these information, products are offered to the consumers. A best marketer can match the consumers’ needs with the product features and product price. It will give advantage to the product and that product will be selected for the purchase. As a result, more products will be sold and the company will reap the rewards in growing sales. Besides, this stage will tell marketers that:

1.   What is expected by the consumers in a product?
2.   What other competitors are offering
3.   Separate needs of the each target audience group
4.   Role of price in a final selection of a product purchase
5.   Importance of quality parameters for the target audience
Hence, this stage is most important for the marketers.