Question & Answer: A small Internet start-up is experiencing worker productivity issues and believes that by making…

A small Internet start-up is experiencing worker productivity issues and believes that by making improvements to the physical work environment, productivity will improve. Which theory may point out that this thinking is flawed? How might it change this firm’s approach to its productivity issues?

Expert Answer

Statrt up is looking for improving physical work environment to improve the productivity. It is the flawed approach as per Hertzberg’s two factor theory. This theory mentions that there are motivational factors as well as hygiene factors that have impact on motivation of employees. Hygiene factors are factors like salary, benefits, good physical environment whose absence can lead to dissatisfaction and motivation. hence these factors have to be there in an organization. But motivational factors are the factors that make employees work harder and improve the productivity. the factors can be career progressions, recognition.

Hence if the start up has to improve the productivity, it should focus on the improving the motivational factors. Improving physical work environment is the hygiene factor and would not increase the productivity

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