Pricing Strategy


Continuing our investigation of our assigned organization, we now move on to their pricing and distribution strategy. Pricing is your sole means of generating revenue and Distribution covers the delivery of your product to your target consumers from beginning of the process to the actual point of purchase.

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Pricing Strategy
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To prepare for this assignment, review the information you have gathered on your client (NKU Haile US/Bank College of Business). Also review the course material for module four. Based on the information found, you are to complete the following: Visit for more information.

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Fully describe their Pricing Strategy. This includes: a description of their approach to pricing (include psychological as well as economic influences if available),and a discussion of competitive pricing in the market. Fully describe how the client appears to have arrived at their pricing point based on the material you learned from the module. Fully describe their Distribution Strategy. This includes: a description of their supply chain, an analysis of channel partners, a description of how the primary methods they use to reach their customers, and an analysis of the power situation within the channel. [obviously only address those that apply. A client that sells a service might not have some of those elements] 

The client this session is:  NKU Haile US/Bank College of Business

Accuracy – Pricing

Insight – pricing

Depth – pricing

Accuracy – Distribution

Insight – Distribution

Depth – Distribution


Note: Please also do provide with Citation

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