Malcolm Gladwell on Spaghetti Sauce
The video presented by Gladwell presents an interesting debate of making the best use of information and data contained in diverse market segments targeted in various aspects. The presentation highly relies on Dr. Howard Moskowitz insights in food sciences and his contribution to making the perfect product of food that best suits the highest number of people. In the choice of deciding on the type of great tastes that humans so desire, most companies have continuously made the mistake of asking what consumers want in the products. Instead, Dr. Howard argues in a notion contrary to seeking answers through questions for “the mind knows not what the tongue wants.”
Hence, use of data acquired through market segments and targeting of the consumers’ behaviors to draw an analysis of what best suits the market. Gladwell presents various examples to illustrate diversification of market segments of target group groups and their impact on the market. The best example in making the spaghetti sauce and a conclusion of three main products including plain, spicy, and extra chunky choice, the data acquired across market segments of target groups in various cities gives the answer to what is most desired by many. Thus, the introduction of the main commodity consumed by millions of people.