Please see below the second video to comment for today reply. to be write around 100~300 words. Hi class As we move toward this Week 2 collaboration , the discussion as to whether an organization can and should treat a country market as being undifferentiated as Coca Cola has done in the case of its attempts to successfully market the Dasani water product in the UK reminded me of an excellent video presentation that the class may find of interest in which the speaker, Malcolm Gladwell, discusses the pioneering work of Dr. Howard Moskowitz and his skills in assisting the food industry in gaining a better understanding as to how markets can best be segmented to meet consumer tastes. It provides an insightful look into one approach to market segmentation and targeting that has been successfully implemented by many companies including those discussed in the video presentation. I encourage members of the class to take some time to view this fascinating presentation, which relates directly to this week’s course material. https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce?language=en Enjoy

Malcolm Gladwell on Spaghetti Sauce

The video presented by Gladwell presents an interesting debate of making the best use of information and data contained in diverse market segments targeted in various aspects. The presentation highly relies on Dr. Howard Moskowitz insights in food sciences and his contribution to making the perfect product of food that best suits the highest number of people. In the choice of deciding on the type of great tastes that humans so desire, most companies have continuously made the mistake of asking what consumers want in the products. Instead, Dr. Howard argues in a notion contrary to seeking answers through questions for “the mind knows not what the tongue wants.”

Hence, use of data acquired through market segments and targeting of the consumers’ behaviors to draw an analysis of what best suits the market. Gladwell presents various examples to illustrate diversification of market segments of target group groups and their impact on the market. The best example in making the spaghetti sauce and a conclusion of three main products including plain, spicy, and extra chunky choice, the data acquired across market segments of target groups in various cities gives the answer to what is most desired by many. Thus, the introduction of the main commodity consumed by millions of people.

References

Internal Sources

https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce?language=en