Please see below of the paper work 1 for week 3 : Last week, you explored the role played by marketing research, segmentation and targeting in developing marketing strategies that effectively serve the wants and needs of the consumer. This week, you will expand your focus to consider the adaptation of marketing strategies to external environmental factors in the markets served. In Part 2 of the market segmentation collaboration, you will address a more personal example of how well the University of Liverpool’s marketing strategies have been designed to serve your own wants and needs. To complete this Collaboration: By Saturday 17 June 2017 Consider the segmentation and targeting strategies the University of Liverpool has chosen for marketing its MBA programme. To what extent has it needed to adapt these strategies and its offerings to the environmental factors in the markets in which it operates? Reflect on your own reasons for choosing to undertake your MBA at the University of Liverpool. How have the strategies and marketing practices aligned with your reasons and contributed to or detracted from value co-creation and establishing a strong ongoing relationship?

Week 3 Collaboration

Dear Classmates,

In the discussion of this section, we provide the analysis of the adaptations of market strategies to the external environmental factors, and they influence each other to serve the market targeting, segmentation, and position of the University of Liverpool. The process entails the marketing strategy of the University’s MBA programme marking it an attractive institution pulling many students to advance their career.

The extent to which the Liverpool University needed to adapt its marketing strategy and its offerings to the environmental factors in the market in which it operates comprises of the high competitiveness in the market. Thousands of high performing and recommendable institutions compete effectively for the same market that the Liverpool University does in offerings its MBA programme. The essence of acquiring a higher number of students is critical to the University’s long-term strategic goals and plans. For example, its five-year strategic plan, the design of its operational standards has been clearly outlined with the leading performance indicators precise to the achievement of the set objectives. Therefore, to meet these strategic plans of marketing segmentation, targeting, and position of the institution, it has been forced to induce a complete overhaul of the top management. Thus, “the University in the recent past has undergone a comprehensive organizational restructuring,” (LUMIS, 2012) as an adaptation feature to the external environment.

In choosing to undertake my MBA at the University of Liverpool, various factors have been of influence to the decision-making of the institution as the main choice. The undertaking of the organizational restructuring has completely improved accountability and service delivery in the institution. The strategy has significantly influenced my decision of the institution as it serves as an example of what I aspire to be in the future – the work ethics. The strategy adds to the value co-creation by assuring of the ongoing progress of the Liverpool University in the field of higher learning efficacy and quality.


External Sources

LUMIS. (2012). ‘University of Liverpool – Business Intelligence.’ Retrieved from

University of Liverpool. (2017). ‘Online Programmes.’ Retrieved from


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