Week 3 Collaboration
In the discussion of this section, we provide the analysis of the adaptations of market strategies to the external environmental factors, and they influence each other to serve the market targeting, segmentation, and position of the University of Liverpool. The process entails the marketing strategy of the University’s MBA programme marking it an attractive institution pulling many students to advance their career.
The extent to which the Liverpool University needed to adapt its marketing strategy and its offerings to the environmental factors in the market in which it operates comprises of the high competitiveness in the market. Thousands of high performing and recommendable institutions compete effectively for the same market that the Liverpool University does in offerings its MBA programme. The essence of acquiring a higher number of students is critical to the University’s long-term strategic goals and plans. For example, its five-year strategic plan, the design of its operational standards has been clearly outlined with the leading performance indicators precise to the achievement of the set objectives. Therefore, to meet these strategic plans of marketing segmentation, targeting, and position of the institution, it has been forced to induce a complete overhaul of the top management. Thus, “the University in the recent past has undergone a comprehensive organizational restructuring,” (LUMIS, 2012) as an adaptation feature to the external environment.
In choosing to undertake my MBA at the University of Liverpool, various factors have been of influence to the decision-making of the institution as the main choice. The undertaking of the organizational restructuring has completely improved accountability and service delivery in the institution. The strategy has significantly influenced my decision of the institution as it serves as an example of what I aspire to be in the future – the work ethics. The strategy adds to the value co-creation by assuring of the ongoing progress of the Liverpool University in the field of higher learning efficacy and quality.
LUMIS. (2012). ‘University of Liverpool – Business Intelligence.’ Retrieved from https://jiscinfonetcasestudies.pbworks.com/w/page/60136276/University%20of%20Liverpool%20-%20Business%20Intelligence
University of Liverpool. (2017). ‘Online Programmes.’ Retrieved from https://www.online.liverpool.ac.uk/programmemes/master-of-business-administration/structure