For the SWOT analysis, the strength of OPHK is it had introduced lots of valuable animals before such as panda, Asian Small-clawed Otter, Spotted Dove and so on. They have already success in promote these animals and also build up a positive image of animal conservation in the world-wide. In addition, it had a good reputation in the market. As OPHK had opened over 30 years, it is also one of the famous attractions in Hong Kong. It is not only well-known in Hong Kong and also world-wide since OPHK had been ranked the World’s Seventh Most Popular Amusement Park.
Many tourists visit Hong Kong will visit OPHK as well. The large amount of capital is also the strength of OPHK. As promote the Koala may need a heavy advertising costs, a large amount of capital may allow OPHK to afford the cost. Weakness For the weakness, OPHK had the main competitor, Hong Kong Disneyland. Both of the theme parks offer the similar products and services such as amusement games, souvenir counters.
Moreover, the facilities are starting old and need to renovate.
As we can seen that there are some accidents happened in OPHK recently. For example, the “Mine Train” was collide to the previous train, “Ocean Park Tower” stopped because of power failure and so on. In addition, there is the most serious artificial accidents is the accident of “Ocean Express”, it cause 8 people injury. Those accidents will affect the confident of the tourists to visit the park. Opportunity The opportunity of OPHK is the market of Mainland China as it is the high exchange rate of RMB and the strong economy grows in China.
It lead to increase their purchasing power and they may willing to spend more money in travel and entertainment and also Hong Kong is one of the famous choice of them. Besides, OPHK had offer the SMARTFUN annual pass to the public and it entitles holder to unlimited admission to OPHK within a year. It may attract more people to visit within a period of time. OPHK promote the Koala Kingdom during this period because customer have chance to visit Koala in winter but not only in summer. Threat About the threat, besides of Hong Kong Disneyland, there are a great deal of competitors in the world.
For instance, Universal Studio in Singapore, Everland in Koera, Toyko Disneyland and the forthcoming Shanghai Disneyland and so on. Those theme parks provide the substitute product. It is also the choice of the visitors if they want to visit the theme park. Besides, other entertainments in Hong Kong such as karaoke, cinemas and bar are also the treat of OPHK. People may like to choose those entertainments to have fun since it is more convenient for them. Nowadays, there is a high inflation rate in Asia. People may reduce the money spend on entertainment. So, it may cause to reduce the income of OPHK.