Media Exposure and Social Norms—Media Fear

Introduction
Does what you view on the television or hear on the radio influence what you think, do, or say? The media plays a large role in influencing social norms and may contribute to bias in what people think. In establishing social norms, the media might portray a certain perceived set of rules or behaviors that are considered appropriate. Failure to abide by those rules or engage in such behaviors may be viewed negatively and may even result in exclusion of certain groups.
Consider, for example, the overemphasis of being thin in the media. This overexposure may result in several individuals feeling inadequate if they do not look as thin and glamourous as the individuals portrayed in the media. Some individuals might try so hard to achieve a perceived ideal that they will practice unhealthy dieting behaviors while risking the development of eating disorders.
In addition to the media creating social norms, the media also plays a role in skewing the public perception of what truly represents a pressing public health problem. For example, when you turn on the nightly news, what is the likelihood that you will see a headline such as “1,200 people have died from tobacco use today”? Tobacco is the leading cause of death worldwide and yet it rarely is covered as a hot topic in the media. Instead, you often view headlines about violence such as mass shootings, killer bees, or shark attacks. While these events are rare, they often appear more frequently in the media because they are considered more newsworthy.
This week, you examine the effect of media on health behavior. You also explore how social norming might influence health behaviors and practices.

Week 2 Learning Resources
Readings
• Yzer, M. (2012). The integrative model of behavioral prediction as a tool for designing health messages. In H. Cho (Ed.), Health communication message design: Theory and practice (pp. 21–40). Thousand Oaks, CA: SAGE Publications.
• (Chapter 2 in the course text)
• Perkins, H. W., Linkenbach, J. W., Lewis, M. A., & Neighbors, C. (2010). Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign. Addictive Behaviors, 35(10), 866–874.
• Retrieved from the Walden Library databases.
• Berkowitz, A. D. (2010). Fostering healthy norms to prevent violence and abuse: The social norms approach. In K. Kaufman (Ed.), The prevention of sexual violence: A practitioner’s sourcebook (pp. 147–171).
• Holyoke, MA: NEARI Press. Fostering Healthy Norms to Prevent Violence and Abuse: The Social Norms Approach, by Berkowitz, A. Copyright 2010 by Neari Press. Reprinted by permission of Neari Press via the Copyright Clearance Center. e
• Hoffner, C. A., & Cohen, E. L. (2013). Media-related fear: Short-term and enduring consequences. In A. Valdivia (Ed.) The international encyclopedia of media studies (1st ed., pp. 1–28). Malden, MA: Wiley-Blackwell.
• The International Encyclopedia of Media Studies, 1st Edition by Hoffner, C.; Cohen, E. Copyright 2013 by John Wiley & Sons – Books. Reprinted by permission of John Wiley & Sons – Books via the Copyright Clearance Center.
• National Cancer Institute. (n.d.).Pink book: Making health communication programs work. Bethesda, MD: National Cancer Institute, Office of Communications.
• Making health communication programs work. Retrieved from: http://www.cancer.gov
• “Stage 3: Implementing the Program” (pp. 91–105)

Don't use plagiarized sources. Get Your Custom Essay on
Media Exposure and Social Norms—Media Fear
GET AN ESSAY WRITTEN FOR YOU FROM AS LOW AS $13/PAGE
Order Essay
Grand Paper Writers
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All papers are written by the best professional writers to ensure 100% originality. We always provide plagiarism reports whenever we deliver completed papers.

Free Revisions

All papers by Grand Paper Writers are completed and submitted on time. This timely delivery of papers gives you time to go through the paper before the official deadline.

Title-page

As an additional service, we will provide a title page that precedes the contents of your paper. Here, you will provide your personal details.

Bibliography

We also ensure that we provide an extra page for the references or bibliographies following referencing rules.

Originality & Security

At Grandpaperwriters.com, we guarantee students for the provision of security and original work. All your personal information is handled with confidentiality and is not shared with third parties. Additionally, we ensure that we provide original content with accompanying plagiarism reports to show originality.

24/7 Customer Support

Our customer support team is always available 24/7 to provide instant responses to any queries raised by students.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Grandpaperwriters.com has the best professional essay writers for quality services.

Pricing

Flexible Pricing

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Communication

Admission Help & Client-Writer Contact

Grandpaperwriters.com provides an interactive portal where students can communicate directly to their writers.

Deadlines

Paper Submission

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Reviews

Customer Feedback

Grandpaperwriters.com appreciates feedback from our clients to help us improve the delivery of essay writing services. As such, we are constantly changing our policies to ensure maximum customer and writer satisfaction.