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Marketing U.S. Products Abroad
BRENDA PETTY
Post University
2019_20_Term3_LSC105_45: Elements of Organization
Keith Burr
November 9, 2019
Marketing U.S. Products Abroad
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Peggy Cherng was very talented in Computer Science. In 1983, no one used computers in the fast-food industry. Peggy Cherng wrote Panda Expresss first software program. Spector, Amy. PEGGY CHERNG. (09/25/2000). Nations Restaurant News, vol 34, issue 39.
Panda Express became a popular place to eat in food court shopping malls. The first international Panda Express Restaurant opened in Mexico City, Mexico in 2011.
The legal and political challenges in Mexico are crime and corruption, but not for Panda Express. They thrived there.
Andrew Cherng, her husband allowed Peggy to share leadership with him. The Panda Restaurant Group was created.
The Panda Restaurant Group operates Panda Inn, Panda Express, Panda Panda, Hibachi-San, and Orleans Express. Shared leadership in a high growth environment. Bligh, M.C. & Pearce, C.L. (2014)
One of their national and international challenges was taste from different foods. As their fast-food chain grew from state to state, they needed to try spicy or unique dishes for some areas.
Dealing with local taste differences is a challenge for any regional chain aspiring to go national. Matt Krantz (n.d.) USA Today (09/11/2006) They invented the Panda Express>Innovative kitchen in Pasadena, Ca. They used it for taste testing new flavors, entrees, and for creating new designs for their stores.
Another international challenge was/is labor and the cost of training. From the employees rate of pay retrieved from their website, Panda Express tries to pay $1 to $2 more than the nearby competitors, even in the same food court. They focus on training their employees and rewarding them for learning. On the Panda career website, culture, healthy lifestyles, respect, and growth are taught. Panda also believes in a whole person approach body, mind, and soul or physical, mental, and emotional. based on rewards.
April 18, 2011, on Nightline ABC News, Andrew Cherng encouraged workers to go through self-help programs.
This is not really a challenge for the Chengs but a principle of their sociocultural belief is to give back and pay forward.
They created Panda Cares. Panda Care is philanthropic. The Cherngs give money, food, volunteer services, and give disaster relief funds to the U.S. and abroad. They have given millions to charities, grants, United Negro Fund, Center of Hope, Boys and Girls Club, education, hurricane relief, and many causes.
The Caltech Campaign. March 28, 2017. Panda Express Co-founders give $30 million to Caltech for Medical Engineering.
Ashley Jost. St. Louis Post-Dispatch. April 28, 2017. Panda Express execs give $1.5 million to Mizzou.
Peggy Cherng said, We are the first generation immigrants here, and we were educated in the United States.
The mission of the Panda Restaurant Group is to deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Bligh, M.C. & Pearce, C.L. (2014).
Ethical accomplishments were awarded to the Cherngs. In 2015, Panda Restaurant Group was named one of the Best Employers by Forbes magazine and honored with the Golden Chain Award by the National Restaurant Association.
In 2019, founders Andrew and Peggy Cherng were inducted into the Carnegie Corporation of New Yorks 2019 Class of Great Immigrants: celebrating outstanding individuals who enrich our communities and culture, strengthen our economy, and invigorate our democracy.
Andrew and Peggy Cherng are Chinese-American entrepreneurs with over 2,000 restaurants. They are worth more than $3billion. They started in a food court restaurant, and now they market US stand-alone restaurants abroad.
PANDA EXPRESS MENU
Retrieved from PANDA EXPRESS CHINESE KITCHEN
Compliments of 2019 PANDA RESTAURANT GROUP, Inc. All Rights Reserved.
ENTREES Small $3.70
Orange Chicken
Honey Sesame Chicken Breast
String Bean Chicken Breast
Sweetfire Chicken Breast
Kung Pao Chicken
Mushroom Chicken
Black Pepper Chicken
Grilled Teriyaki Chicken
Broccoli Beef
Shanghai Angus Steak
Beijing Beef
Honey Walnut Shrimp
Eggplant Tofu
SIDES: Medium $2.70 Large $3.70
Chow Mein
Fried Rice
Super Greens
White Steamed Rice
Brown Steamed Rice
APPETIZERS:
Chicken Potsticker
Cream Cheese Rangoon
Chicken Egg Roll
Vegetable Spring Roll
Innovation Kitchen Menu:
Orange Chicken Wrap
Honey Walnut Shrimp Wrap
Orange Chicken Salad
Plus Build Your Own Meal:
1-PICK A BASE:
Scallion Pancake Wrap
Fresh Salad Greens
Chow Mein Noodles
Fried Rice
White Rice
Brown Rice
CREATE YOUR PLATE
2-PICK 1 OR 2 ENTREES AND 1 SIDE $6.80
1 SIDE AND 3 ENTREES $8.30
Additional Entree $1.25
CHICKEN
Orange Chicken
Kung Pao Chicken
Shitake Mushroom Chicken
Grilled Mandarin Chicken
BEEF
Beijing Beef
Black Pepper Angus Beef
Broccoli Beef
Shrimp
Honey Walnut Shrimp
Crispy Shrimp
VEGGIE
Seasonal Veggie Stir Fry- fresh salad greens, carrots, crispy wontons
Spicy String Bean Stir Fry
CREATE YOUR BOWL
ANY 1 Side & 1 Entree $5.80
Additional Entree $1.25
Kids Meal
Any 1 Jr Side, 1 Jr Entree, 12 oz Drink $4.90
& Cookie
Additional Entree $0.75
Family Feast Serves 4-5 $30.00
CHEFS MONTHLY SPECIALS
Shrimp Creation
Eggplant Tofu
3-ADD SAUCES + CRUNCH
WARM SAUCES
Sweet Mandarin Sauce
Black Pepper Sauce
Sweet & Sour Sauce
COOL SAUCES
Green Onion Sauce
Red Chili Sambal
Citrus Ginger Vinaigrette
CRUNCH
Pickled Cucumbers
Green Papaya Slaw
Crispy Wontons
Crispy Shallots
ADD EXTRAS
Veggie Potstickers
Chicken Eggroll
Hot & Sour Soup
References
Bligh, M. C., & Pearce, C. L. (2014). Shared leadership in a high growth environment: Realizing the American dream at Panda Restaurant Group. In C. L. Pearce, C. C. Manz, & H. P. Sims, Jr. (Eds.), Share, dont take the lead: Leadership lessons from 21 vanguard organizations (pp. 147162). Charlotte, NC: IAP Information Age Publishing.
Matt Krantz. (n.d.). Panda Express spreads Chinese food across USA. Retrieved from
Spector, Amy. (2000). PEGGY CHERNG. Nations Restaurant News, 34, 174. Retrieved from
