Marketing Myopia Essay Assignment | Homework Help Websites

Marketing Myopia Essay

As discussed in the Unit I Lesson, the marketing concept  consists of    elements that concern market segmentation and how it relates to  target    markets.  Also, recall that promotion is used to reach those target  markets.

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In this essay, define the marketing concept and summarize  its relationship   to marketing myopia. Give an example of marketing myopia that  you have seen.

  •   Your essay must include an   introduction.
  •    You   must also reference at least one journal article from the CSU            Online Library   and one article from a business-related or news website;            therefore, your essay   should be supported by at least two sources.
  •    Your   essay must be at least three pages in length and            double-spaced—not counting   the title and reference pages.
  •    All   sources used must be referenced; paraphrased and quoted material            must have   accompanying APA citations.

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