Marketing Foundations

For your Course Project, you will be exploring contemporary issues in Marketing. The purpose of your Course Project is to demonstrate your understanding, comprehension, and mastery of the following concepts: Identify and recognize Marketing issues in business. Explain the role of values in Marketing and ethical decision making Use Marketing terminology Throughout this module you will be acquiring knowledge on Marketing topics, theories, as well as terminology. You will apply this new knowledge to your Course Project. First, you will identify a current Marketing topic. You can choose your topic from the options listed below, or you may choose a current topic that interests you. Once you have chosen your topic, you will then choose ten (10) current readings/articles that are directly related to your topic from a credible source. For more information visit,

Marketing Foundations

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Suggestions for sources are listed below as well. Every week it is suggested that you will review one – two of your ten (10) articles and write a 500-word synopsis summarizing the reading and describing how it applies in a practical, professional context to Business Ethics.  At the completion of the six weeks you will have accumulated ten (10) article summaries. You will then assemble your ten (10) completed written summaries, a cover page, a table of contents, and an APA formatted References page, including a link to each article, in a professional portfolio to submit for grading during Week 6. Ideas of topics include: Marketing Mix                               Ethical Behavior               Consumer Behavior Social Responsibility                      Product Liability               Global Marketing                                                             Ideas for sources include: ·        Journals ·        Newspapers ·        Magazines (Newsweek, Business Week, Time) ·        Internet Deliverables Final Course Project – Will be submitted in a professional portfolio and turned in by the end of Week 6 in the following required format:                1. Cover Page                2. Table of Contents                3. Ten (10) Finalized Written 500-word Summaries                4. Properly formatted APA References page including link to article

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