- Choose any company you are familiar with and develop a new vision statement that is more appropriate to their future.
- Subsequently, detail how that vision is linked to its competitive advantage, organizational performance, and sustained organizational growth.
Developing a Vision Statement
The focus on this exercise utilizes McDonald’s – one of the world’s greatest and best fast food companies. The vision statement of McDonald’s Brand states “To be the best quick service restaurant experience.” The vision statement provides being the bets by outstanding services, quality, and value addition to the customers. In the development of a new vision statement for McDonald’s functionality and competitiveness in future would entail “Being the Best of the Best” and “You’re Right where You’re Supposed to be.”
The section of Being the Best of the Best assures of competitive functioning and providing the highest quality services than their competitors. Also, making their customers have the best experience as they consider McDonald’s products (Manning & Curtis, 2014). The entity of being Right where You’re Supposed to be, entails developing McDonald’s as the home away home. The best place that can merge between workplace and home by offering the most explicit services that best suit the customers’ needs.
As the vision focus on making McDonald’s the best food company in the world, value addition and targeting customer experience is critical towards serving the larger purpose of company’s growth in future (Palmer, Dunford, & Akin, 2009). The vision presents an illuminating scenario that it has developed to the highest level in the world in a unique manner. In turn, this elevates the company to the highest standards of competitiveness. Ensuring that people have the best services guarantees increase in customers and consumption volumes. Hence, sets the organization on a course of strong competitiveness and sustained growth in the future.
Manning, G., & Curtis, K. (2014). The art of leadership. (5th Ed.). Tata McGraw-Hill Education. ISBN#: 978-0077862459
Palmer, I., Dunford, R., & Akin, G. (2009). Managing organizational change: A multiple perspectives approach. New York: McGraw-Hill Irwin.