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M2A2 Term Project: Outline A photograph of a young man writing with a marker on a whiteboardIn this course, you will complete a term project that will be based on an area of interest with regard to managing change. This term project is due in Module 8. In this module, you will submit an outline of this project. In your outline, be sure to include the following elements: • 1–2 paragraphs describing a brief overview of the project • Your intended thesis statement • An outline of the proposed project (For example, introduction, key points, conclusion, etc.) In addition, be sure to demonstrate a clear understanding of the organization to be studied, the challenge requiring a change intervention, and the change strategy that will address the challenge as discussed. Additionally, detail any issues or challenges you foresee related to the term project along with any assistance that your instructor can provide in the coming weeks. See the Course Calendar for the due date. Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. When you’re ready to submit your work, click Browse My Computer and find your file. Once you’ve located your file click Open and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page, click Submit and you’re done. Be sure to check your work and correct any spelling or grammatical errors before you post it. Evaluation Criteria Review the SBT Textbook Activity (Weekly Assignment) Rubric located in the “Start Here” section of the course for more information on grading criteria. This assignment comprises 5% of the total course grade

 

BUS554 M2A2: Term Paper Outline

Name

Date

 

 

Abstract

In this assignment, we will use extensive research and secondary sources to inform the changing structure in an organizational context. Our organization of focus entails Verizon functionality in improving its competitive advantage and leadership. The term paper outline consists various sections including the introduction, body, and conclusion to analyze critical topics on the subject. The thesis statement of the research: The change strategy utilized by Verizon in transforming from Copper Phone Services to Fios Fiber for Video Phone and Internet.

 

M2A2: Term Paper Outline

 

  • Introduction

 

  • Definition of Change Strategy and its application in organizational context.
  • Introduction of Verizon Company and link to the change strategy.
  • What is the impact of the implementation of the change strategy/intervention to the company.
  • Company’s CEO Lowell McAdams and approach to change.
  • Verizon.com. (2017). Verizon’s CEO: Our strategy to deliver the promise of the digital world. Retrieved from http://www.verizon.com/about/news/verizons-ceo-our-strategy-deliver-promise-digital-world

 

 

  • Body

 

  • What is the challenge requiring a change intervention.
  • What is the best change strategy to be implemented.
  • How will the change strategy address the challenge?
  • What are the impacts of a successful change implementation.
  • Discuss the financial feasibility of Verizon’s change strategy and heavy investments in infrastructure.
  • Using the following article, we reference the information to support change implementation in an organization and strive to the successful bridging of gaps brought in by the transformation.
  1. Cummings, T. G., & Worley, C. G. (2014). Organization development and change. Cengage learning.
  2. Van de Ven, A. H., & Sun, K. (2011). Breakdowns in implementing models of organization change. The Academy of Management Perspectives, 25(3), 58-74.
  3. Hall, G. E., & Hord, S. M. (2006). Implementing change: Patterns, principles, and potholes.
  4. Verizon Global Wholes OSS Interface Change Management Process. Retrieved form, https://www22.verizon.com/wholesale/attachments/VGWCMPProcessDocument.pdf
  5. Verizon’s Billion-Dollar Story. Retrieved from, http://www.oracle.com/us/corporate/profit/features/071610-verizon-161509.html
  6. What Verizon Learned from Implementing SDN & NFV. Retrieved from, https://www.sdxcentral.com/articles/news/what-verizon-learned-implementing-sdn-nfv/2016/09/

 

 

  • Body (Cont.)

 

  • The change in Verizon is a strategic move to enhance the company staying competitive.
  • The demand for new services was triggered by the rapid advancement of technology from copper phone services to the use of FIOS fiber cables to increase the capacity for video phones and Internet use.
  • Therefore, the change strategy – investment of in infrastructure to build new network easing communication.
  • The success of the change process must conform to the new technology in place.
  1. Chapin III, F. S., Folke, C., & Kofinas, G. P. (2009). A framework for understanding change. In Principles of ecosystem stewardship (pp. 3-28). Springer New York.
  2. Tripon, C., & Dodu, M. (2005). Change Management and Organization Development.

 

 

  • Conclusion

 

  • Change is a continuous process that requires effective planning and strategies of implementation.
  • The process of change implementation in Verizon was complemented by the top leadership skills and efficiency.
  • The visionary nature of the leadership enhanced the organization to successfully implement change in the organization and improve its competitiveness in the telecom industry.
  • Analyze the issues presented in the body discussion of the change process.

 

 

References

Chapin III, F. S., Folke, C., & Kofinas, G. P. (2009). A framework for understanding change. In Principles of ecosystem stewardship (pp. 3-28). Springer New York.

Cummings, T. G., & Worley, C. G. (2014). Organization development and change. Cengage learning.

Hall, G. E., & Hord, S. M. (2006). Implementing change: Patterns, principles, and potholes.

Tripon, C., & Dodu, M. (2005). Change Management and Organization Development.

Van de Ven, A. H., & Sun, K. (2011). Breakdowns in implementing models of organization change. The Academy of Management Perspectives, 25(3), 58-74.

Verizon Global Wholes OSS Interface Change Management Process. Retrieved form, https://www22.verizon.com/wholesale/attachments/VGWCMPProcessDocument.pdf

Verizon.com. (2017). Verizon’s CEO: Our strategy to deliver the promise of the digital world. Retrieved from http://www.verizon.com/about/news/verizons-ceo-our-strategy-deliver-promise-digital-world

Verizon’s Billion-Dollar Story. Retrieved from, http://www.oracle.com/us/corporate/profit/features/071610-verizon-161509.html

What Verizon Learned from Implementing SDN & NFV. Retrieved from, https://www.sdxcentral.com/articles/news/what-verizon-learned-implementing-sdn-nfv/2016/09/

 

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