Language of the Brochure Essay

Firstly, the brochure gives the impression that the resort is the best in Tenerife. The holiday resort is described as, ‘the largest, most vibrant, holiday centre in Tenerife…’. This uses super latives to persuade the readers that the Sun Valley Beach Club is the best because if the Sun Valley are describing the resort the largest and most vibrant, they are saying that the resort has lots of availability in order to fulfil customers as the resort is so popular while also being full of life and energy which may also suggest that, again, the resort may be popular with tourists.

The word, ‘most’ is a super lative because if you want to be the most at something nothing can be more or beat you at something. For example, if you are the most funniest person in school, no one else in the school can be funnier than you, they can only be less funnier than you. This will cause people to listen because the resort is the largest and most vibrant compared to all the other holiday resorts in Tenerife and you want the best value for money.

Therefore, readers would want to book a bargain holiday at the Sun Valley Beach Club.

Also, the brochure gives the impression that the resort is in a great location. The brochure tells us there is, ‘low rainfall and year round temperatures of 25-30°C’. This uses facts to persuade the readers that the Sun Valley Beach Club is in a great location because when you go on holiday, if it is raining, you have to stay inside but everyone wants to make the most of your holiday but if you just stay inside, you can’t get out and go activates. In this case, Tenerife has great beaches so the tourists may want to go to the beach or go swimming.

The phrase, ‘25-30°C’ is factual because it is saying that the temperatures can only be 25-30 degrees in Tenerife. Also, people like hot places like Tenerife because it is easier to relax in a hot place and when you are on holiday, you want to relax and have a good time. This will also cause readers to listen to the Sun Valley Beach Club because facts are more believable because they are true so people will believe the information on the brochure. Therefore, readers would want to book a hot and rainless holiday at the Sun Valley Beach Club. Next, the brochure gives another impression that the resort has a lot of activates on offer for a great price.

The brochure explains that the resort offers, ‘a full range of water-sports, tennis, mini golf and riding’. This uses lists to persuade the reader that the resort has a lot of activates because not everyone is the same and likes doing the same activates because different people have different likes and dislikes. If you have a resort with different activates, you would prefer to go to the Sun Valley then another resort that only has one activate on offer, especially if you were a family with children that are all different. The phrase, ‘full range’ is involved in a list because when something has a full range, it has everything to do with that thing. For example, when you have a full range of activates, you have loads of activates. This will cause readers to want to listen to the Sun Valley Beach Club holiday providers because tourists would want to keep active on holiday and the resort contains a lot of activates. Therefore, readers would want to book a fun and active holiday at the Sun Valley Beach Club.

Lastly, the brochure gives the impression that the resort will be enjoyable for everyone. The brochure says to the parents, ‘why not relax in the poolside bar area keeping them in sight…’. This uses conversational tone to persuade the reader that the resort is enjoyable because both parents and children has things that they can enjoy. In this case, the children can play in the swimming pool while the parents can drink and chat to other people whilst still being in reach of their children. The phrase, ‘why not’ is conversational because it sounds like advice and a friend give you advice. It also sounds like Sun Valley is letting them have their say whether or not they want to book the holiday. This will cause readers to want to listen to the Sun Valley Beach Club’s advice because they would want to listen to a friend more than a stranger. Therefore, readers would want to book a friendly holiday at the Sun Valley Beach Club.