Kimball Hospital and Tanner Medical Center Merger Report Assignment | Homework Help Websites

Part I: Kimball Hospital and Tanner Medical Center Merger Report

Read the case study “Hospital Consolidation,” pages 1–5, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014).

Don't use plagiarized sources. Get Your Custom Essay on
Kimball Hospital and Tanner Medical Center Merger Report Assignment | Homework Help Websites
Order Essay

You are Dallin Call, chief executive officer (CEO) and chief marketing manager of Kimball Hospital. You have considered all of the factors, and it is time to make a recommendation regarding a merger of Kimball Hospital with its chief rival, Tanner Medical Center.

Create a 7-page report to present to the Kimball community-based board that addresses the following:

1.  Explain the potential long-term impacts of a merger on the following stakeholders. Analyze issues, such as access, cost, and quality, and what concerns each of the following stakeholder groups might have regarding consolidation.

o  Patients

o  The public

o  Physicians

o  Payers

2.  Analyze the potential impacts of a merger on Kimball Hospital and Great Western Hospital Corporation (GWHC). Explain the impact of this merger in a way that the Kimball community-based board can understand.

3.  Recommend strategies to balance organizational and community interests as you make the important decision of whether or not to merge with Tanner Medical Center.

4.  Justify whether you would or would not recommend the merger. Use information about industry issues and trends to inform your explanation. In addition, explain how the Kimball Hospital mission, vision, and strategic plan would influence your recommendation.

Part II: Community Medical Center Presentation

Read the case study “Market Management,” pages 55–63, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014).

You are Lindsey Chadwick, director of strategic planning and marketing at Community Medical Centers (CMC), a large healthcare organization in central California. You have been tasked with updating the CMC marketing plan in response to important changes in the local and regional markets. Your assistant, Rachel, has taken the first step in performing an environmental assessment.

Based on Rachel’s environmental assessment, create a 15-slide presentation with extensive notes for CMC’s board of directors that includes the following:

1.  Present an analysis of CMC’s strengths, weaknesses, opportunities, and threats (a SWOT analysis).

2.  Present findings from the situational analysis that include an overview of the most critical issues facing CMC in regard to its physicians, payers, patients, and public customers.

3.  Present a market strategy. Identify the target market for increasing services at CMC and how you propose to reach this market.

4.  Present a detailed plan for promoting CMC’s services to existing and new patients using four different marketing techniques.

Part III: Palomar Heart Hospital Report

Read the case study “Palomar Heart Hospital,” pages 123–127, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014).

You are the director of marketing at Palomar Heart Hospital (PHH). Russell Taylor, Lincoln Healthcare System’s new executive vice president and chief operating officer, has called you in for a meeting as he begins the strategic planning process to turn PHH’s dismal financial performance around. Russell has tasked you with updating some aspects of PHH’s marketing plan.

Create a 7-page report that addresses the following requests from Russell:

1.  Describe the marketing techniques you would employ to raise the profile of PHH in the community and increase patient volume. Name two mass-marketing techniques and two target-marketing techniques you would use in this scenario.

2.  Recommend at least two marketing techniques you would use to market PHH to payers to increase the proportion of the population able to access PHH’s services.

3.  Recommend at least two ways you would utilize social media to drive new business at PHH.

4.  Explain whether PHH should amend its mission, vision, and/or scope of services offered. Explain the organizational and marketplace realities that justify your decision.

Park IV: Intermountain Healthcare Presentation

Read the case study “Intermountain Healthcare,” pages 161–173, from Healthcare Marketing: A Case Study Approach(Cellucci, Wiggens, & Farnsworth, 2014).

You are the new director of marketing for Intermountain Healthcare and are working with the entire marketing department to update the organization’s marketing plan. To kick off the project, you have been tasked with presenting an overview and analysis of Intermountain’s current marketing operations and opportunities.

Create a 12-slide presentation with extensive notes for an internal retreat with the Intermountain marketing department.

1.  Illustrate Intermountain’s engagement with each of its customers (patients, the public, physicians, and payers) in pursuit of its organizational mission and vision.

2.  Illustrate Intermountain’s three most significant strategic advantages. Explain how they could be utilized in the new marketing plan to advance the organization’s mission.

Grand Paper Writers
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All papers are written by the best professional writers to ensure 100% originality. We always provide plagiarism reports whenever we deliver completed papers.

Free Revisions

All papers by Grand Paper Writers are completed and submitted on time. This timely delivery of papers gives you time to go through the paper before the official deadline.


As an additional service, we will provide a title page that precedes the contents of your paper. Here, you will provide your personal details.


We also ensure that we provide an extra page for the references or bibliographies following referencing rules.

Originality & Security

At, we guarantee students for the provision of security and original work. All your personal information is handled with confidentiality and is not shared with third parties. Additionally, we ensure that we provide original content with accompanying plagiarism reports to show originality.

24/7 Customer Support

Our customer support team is always available 24/7 to provide instant responses to any queries raised by students.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services has the best professional essay writers for quality services.


Flexible Pricing

Here, a, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.


Admission Help & Client-Writer Contact provides an interactive portal where students can communicate directly to their writers.


Paper Submission

Here, a, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.


Customer Feedback appreciates feedback from our clients to help us improve the delivery of essay writing services. As such, we are constantly changing our policies to ensure maximum customer and writer satisfaction.