Introduction The final core assessment for this course is a two part paper depicting a role play. See instructions below for what is required in your paper. For Part 1, you will submit your company, product, buyer, buyer options, and objectives for approval. That is due in this unit. This assignment is necessary for approval of your core assessment. Once you obtain approval you may continue to work on part 2 of the core assessment, which is due in Unit 8. You will complete the role play by discussing your presentation, objections, responses, and closing. If there are any revisions that are necessary based on instructor feedback from part one, those should be reflected in the final submission for the core assessment. Direction Part 1 (Completed in Unit 4) Choose a company and product to sell. This must be approved by the instructor. Part 1 covers the following topics: 1. My company and my product 2. My buyer 3. The buyer’s options 4. Objectives. Part 2 (Due in Unit 8) Once you have completed Part 1. You will finish the role play with Part 2. Part 2 covers

 

Starbucks Business

Student’s Name

Institution Affiliation

Course

Date of Submission

 

How Sales Partnership Practice was exemplified

The operation of Starbuck is extended to more than 29,000 countries globally. Successful operation of extensive business like that of Starbuck requires business partnerships. Starbuck successes are mounted to the effective collaboration it has engaged in for years. Starbuck has coordinated and signed a deal with companies like the Alibaba group and the delivery group known as the Ele. Me, Hema which is a supermarket chain, and the Tmall which is an online retailer, Taobao, and Mobile as well as the online payment platform the Alipay. The Starbucks opened up a virtual store on the platform of Alibaba. Therefore, the customers could buy and produce. The Ele.me joined with the Starbucks Company to offer quick delivery of service. Besides, the Starbuck established kitchens at the Hema Stores. The Starbucks had official online conveyance in China that was successful. This contributed to the elimination of the third party hence reducing the cost of operation of the business.

Moreover, China has offered Starbuck cafes where the products can be sold at reasonable prices. Currently, there are over 3,400 stores in China serving the outcomes of the American Starbuck (Goh & Li, 2018). There is a possibility that the number of shall increase by the year 2022.

Instrumental role of technology

The technology is instrumental in facilitating the operation of Starbucks. Currently, the globe operates through the internet. Therefore, most of the companies can serve customers online. Conversely, the customers can also seek the services of the company online. The technology at Starbuck operates through the internet. First Starbuck manages through the social media. The name Starbuck became more popular in the social media in June the year 2010 and attracted most of the social media users. The social media spaces for Starbucks include Facebook, Foursquare and Twitter. The social media forms a platform of advertisement and sharing of new information with the followers.

Additionally, Starbuck developed a Mobile App. The Starbucks took the app to a piloting project on the App and realized the potential of using the App to facilitate the production of services. In the year 2011, Starbucks launched the App. The App was embedded in phones like iPhone, Android as well as Blackberry. The App is applicable in the 9000 location of the Starbuck. The Starbucks has its digital network. Through the digital system, the company could offer services like entertainments. Besides, the partnership with Yahoo has enabled the Starbucks to deliver articles like the Wall Street Journal. The brewing of the coffee was also made digital (MCCRACKEN, 2018).

Implementation of the sales process

The sales of Starbucks have increased in volume since the organization started more than three decades ago. Entire auctions hopped 11.5 per hundred to $6.31 billion, from $5.66 billion through the same period the previous year, Starbucks supposed in freeing its third-quarter incomes subsequently bazaar close Thursday. The brunette chain thought it added fresh clienteles to its faithfulness package who spent additional throughout the 13 weeks finished July 1 (Thomas, 2018).

The implantation of the sales process was through the marketing department. They advertised the products to the public and available consumers. The sales department invited the customers and offered them quality services through offering the drinks at favorable prices. This attracted a large number of consumers in the United States and later extended to different parts of the globe. Additionally, sales were also implemented through encouraging of partnerships.

 

Ethical and legal issues

The ethical issues at Starbucks affected its planning and presentation. The first is the business expansion strategy. The company is outdoing the small coffee seller in the streets. Once Starbucks opens in a place, the brand is so strong and attracts other business consumers. Therefore, other minor businesses close down hence unethical. This affects the plan of expanding to all the regions because they are not allowed to move to all the areas as a result of causing a shutdown of other businesses.

 

References

Goh, B., & Li, P. (2018, August 2nd ). Reuters. Retrieved December 9th, 2018, from Delivered hot: Starbucks bets on Alibaba tie-up to revive China sales: https://www.reuters.com/article/us-starbucks-china/delivered-hot-starbucks-bets-on-alibaba-tie-up-to-revive-china-sales-idUSKBN1KN042

MCCRACKEN, H. (2018, July 5th ). FASTCOMPANY. Retrieved December 9th, 2018, from Starbucks Brews A Tech-Infused Future, With Help From Microsoft: https://www.fastcompany.com/40568165/starbucks-brews-a-tech-infused-future-with-help-from-microsoft

Thomas, L. (2018). Starbucks generated record third-quarter revenue and profit as new customers spent more. Retrieved Dec 9th, 2018, from CNBC: Starbucks made record third-quarter revenue and profit as new customers spent more