Instructions When preparing for your discussion post on this case, it is recommended that you read through it several times. Read through it the first time to familiarize yourself with the case. On the second reading, consider your assigned role in the situation, and let that guide your perspective. Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies. Next, consider the concepts, theories, tools and research you need to use to address the issues presented. Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations. Background Information There are relatively few people that are universally regarded as visionaries. Some might include individuals, such as Steve Jobs, Thomas Edison, Albert Einstein, and the Wright Brothers. While universally acclaimed, they are often disregarded as super-talented geniuses, or outliers that live outside of the range of normal human experience. Leaders have vision. They share a dream and direction that other people want to share and follow. The leadership vision of an individual goes beyond the written organizational mission statement and their vision statement. The vision of leadership permeates the workplace and is manifested in the actions, beliefs, values and goals of your organization’s leaders. In 2001, Sheryl Sandberg went to work for Google selling online advertising, and was employed until 2008. In March of that year, Mark Zuckerburg hired Sandberg away from Google to become the Chief Operating Officer for Facebook. With her experience at Google, she was able to make Facebook profitable. Her leadership experience gained at Google made a difference at Facebook. Since that time, Sandberg is known for the Lean In movement, from her book Lean In. Discussion Prompt In this module, we are talking about leadership vision. John F. Kennedy famously dreamed of putting a man on the moon. Eleanor Roosevelt envisioned a world of equal opportunity for women and minorities. Wendy Kopp was still a college student when she dreamed of making American schools better by creating a cadre of young, enthusiastic teachers. Compelling visions can truly change the world. In 1982, Johnson and Johnson (J&J) had a scare. Someone tainted a batch of their famous Tylenol Pain reliever. J&J has a corporate credo. Please read the credo and this article about the scare. After reviewing the information in the credo, did J&J rely on it during the scare? Describe the importance of having a vision for an organization’s success, and use real-life examples to support these views. In your responses to classmates, add to the discussion by sharing your views about the importance of vision related to the examples they provided. Tasks Discuss whether J&J relied on the credo during the scare. Describe the importance of having a vision for an organization’s success. Apply examples from real-life to support the use of a vision for an organization’s success. Consult the Discussion Posting Guide for information about writing your discussion posts. Be sure to check your work and correct any spelling or grammatical errors before you post it. When you are ready to post, click on the “Create Thread” button for a new thread or “Reply” to respond to a previous post. Then, copy/paste the text from your document into the message field, and click “Submit.”

M2D1: Vision

Name

Date

M2D1: Vision

Tasks

Discuss whether J&J relied on the credo during the scare.

Describe the importance of having a vision for an organization’s success.

Apply examples from real-life to support the use of a vision for an organization’s success.

J&J

The first and primary responsibility according to J&J Credo entails the priority of human health safety, to the patients, doctors, nurses, and communities that take the company’s products. The essence of making sound profit guides the operations and decisions of the company (Johnson, 2017). In reaction to the poisoned Tylenol crisis, the company’s chairman James Burke ordered the immediate closure of release of any drugs to the market irrespective of the damage and losses the company would incur as a duty to take human health safety first before any other thing. Therefore, this confirms of J&J reliance on the credo to respond, handle, and manage the Tylenol crisis.

Importance of Vision for an Organization’s Success

The useful outline and use of vision in an organization are critical to its success. The vision enhances an organization’s ability to visualize and articulate a possible future. As well, sharing the vision with employee’s helps in creating a committed workforce, loyal, and oriented towards a common goal (Manning & Curtis, 2014). A vision helps an organization to budget and allocate its resources accordingly to enhance its capacity for its success. For a successful organization, a vision aligns the communication of an organization purpose to the stakeholders, employees, leadership, and investors. As well, the vision informs development that spurs success by providing measurable goals and objectives at periodic times. Thus, enhance gauging the success strategy of an organization.

Real-life Examples

Fox example, Zuckerberg’s vision in driving Facebook entails, “Facebook stands for bringing us closer together and building a global community.” To date, Facebook users cut across the entire world with billions of users already enrolled and millions joining the global Facebook community. Facebook has made communication easier across the world. Also, McDonald’s Brand Vision entails “To be the best quick service restaurant experience.” To date, the organization boasts as one of the best fast food company in the industry with outlets all over the world.

References

Analysis Case Study: The Johnson & Johnson Tylenol Crisis. (2017). Ou.edu. Retrieved 9 May 2017, from http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm

Johnson, J. (2017). Our Credo | Johnson & Johnson. Retrieved 9 May 2017, from https://www.jnj.com/about-jnj/jnj-credo

Manning, G., & Curtis, K. (2014). The art of leadership. (5th Ed.). Tata McGraw-Hill Education. ISBN#: 978-0077862459

Still stressed from student homework?

Get quality assistance from academic writers!

Order now