Influence Different Stakeholders Exert in One Organisation Essay

D1- Evaluate the influence different stakeholders exert in one organisation.

I am going to evaluate how important it is for stakeholders to exert on an organisation. This is stakeholders such as employees, customers, shareholders, suppliers, owners and the government. I will also state if the influences have positive/negative effects on the long term success of the organisation.

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The two types of stakeholder I am going to explain are students and the local community. Students can exert an influence through their individual attitude, behaviour and effort.

The more students in the school the more they will need to expand. This could be because of the population in the local community and the education provided by the school. This also allows the school to increase the chance of having different courses which could suit more or less everyone. If students want to achieve and gain good qualifications they will need to allow teachers to plan fun and enjoyable lessons. This includes a variety of different learning and teaching styles.

Some students may prefer to listen, group talks, and others might want to engage in activities. This also gives the teacher to learn more about the students and see how they will learn best.

If the examination performance is good and has improved from last year, it increases the reputation of the school. This is also good because it allows the school to compete locally with other schools. However, there are also negative affects which come into this such as the curriculum lowers and students do not come into school and learn. This will then lead to lessons being missed out on and not getting work done in on time which will also lead for the student to not understand the work properly. The school will be concerned about the students education as the examination (outcome) might turn out disappointingly bad.

The government gives out money for the community and what they have to do is divide the money between schools, services and others. They fund the school by giving them a budget of how much they think the school should/would spend in a year. This includes wages of teachers, utility bills and education resources. At the top of the second paragraph I mentioned that if the school was to expand as Woodbridge is in 2015. They will need to provide the school with more money as there are more students to educate and teachers to pay.

The negative side to it is that they are given a budget which they will have to stick to. If they go over the budget they will need proof of what bought and the money spent on. If they agree with it then they are given more money to the school. It will be difficult for them to get more money as recession goes on and economy down. This is because the government will have to cut everything so that the country runs also.


Employees are internal stakeholders and can exert influence by positive attitude, responsibility and productivity. Employers of coca-cola need to hire employees to do a specific job. Employees are very important as any other stakeholder as they have first contact with customers. If the customers have any enquiries or want to ask questions they will go to the employers of the business/organisation. If the employers have a bad attitude and lack of communication towards customers will lead to poor reputation for the company with an increase in complaints by people.

The organisation will need to focus on trying to recruit the best people which will benefit the business by having them there working. The employers should have good and positive attitudes to what they are doing and their job as employers will be satisfied with the work and keeps the business going. If the employees are doing what they are told to do the employer is happy. The better the staff, the better outcome of the business.

Customers are external stakeholders to any business/organisation. Customers take part in profit levels and turnover by buying the products or services that the business provides. Although there are non-profitable organisations run by the government. Organisations and businesses survive through having regular customers which is customer loyalty. Most customers want cheaper products, for example coca cola is a worldwide company who sell their products everywhere for example large stores such as Tesco and Sainsbury’s. Coca-cola also sells its products to much larger stores such as Costco. This is where small shop owners can purchase big bulks of drinks for cheaper. Then they take them to the shops and sell individually to make profit for themselves. However, customers may not always be there which will mean no money coming into the business.

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