I have to conduct a Situation analysis for Blackberrys poor performance. Please read the instructions labeled ” critical analysis paper 1 blackberry”

I have to conduct a Situation analysis for Blackberrys poor performance. Please read the instructions labeled ” critical analysis paper 1 blackberry”.

Additionally the paper needs to follow this criteria as follows:

Introduction = needs a HOOK! here you must describe blackberrys current situation and list the FACTS. does it have either DECLINING SALES/REVENUES, PROFITS OR CASHFLOWS OR ALL 3!? WHAT ARE THE NUMBER DECLINES? end with a thesis saying what your going to provide the reader such as a situation analysis of blackberries internal and external of the environment.

THE BODY= the body or situation analysis should be what you think the CAUSES for blackberries poor performance is using the “7 s model” and “porters 5 force factor”. If you think a certain problem is the major cause of the decline in the company specify why and how. if there is a decline in revenue specify which quarter and why it happened. 

conclusion= A summary of the primary reasons why blackberry went down and the main causes of revenue profit or cash flow being down.

*DO NOT MAKE ANY SUGGESTIONS OR RECOMMENDATIONS TO WHAT BLACKBERRY SHOULD DO…ONLY WHAT I SPECIFIED ABOVE. 

PLEASE READ ALL THE ATTACHMENTS INCLUDING THE DIRECTIONS IN ATTACHMENT