Holiday Inn (Coventry)

During the module you have taken part in an on-line auction and produced a

presentation showing your bidding strategy. From the final session you know

whether you were successful or not.

1. Explain your group’s bidding strategy for the e-auction, and discuss why this

resulted in you winning or losing the business. （finally, we win this bidding game, because we are willing to reduce our price.)

Competitive Advantages

Bidding Strategy

Strategy Analysis

Key assumption

1. Following your participation in the e-auction, and the learning points of your

customer’s de-brief, identify and discuss the advantages and disadvantages as a supplier when using e-auctions