Global Supply Chain

The Supply Chain Project Distribution Case Study can be found in the course textbook. Locate the article in your course textbook, “One Size Doesn’t Fit All: How to Optimize Product Distribution for a Niche Market Within a High-Velocity Logistics Environment (2017),” in Cases (page 500). This article discusses some challenges for meeting customer expectations of Whirlpool products.In addition to reading the case study from your course textbook, watch the video below.Video about the Whirlpool Corporation

In your case study paper, you will address the following questions.

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How does the company meet the needs of its customers at minimal cost?
What challenges are there in niche markets and how did the company address their expectations?
How did the company use focus on U.S. regional markets to gain competitive advantage with its brands?

Paper Outline
Structure your analysis. Use headings and subheadings. You do not need write an essay, but you do need to follow the APA guidelines.

Major Facts

State here the major facts as you see them. Make statements clear and concise for your own understanding as well as for the understanding of the other students and the instructor.
Major Problem(s)

State here the major problem as you see it. Emphasize the present major problem. You may wish to phrase your statement in the form of a question. In a few cases, there may be more than one major problem. A good problem statement will be concise and usually only one sentence. Visit for more details.

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Possible Solutions and Alternatives

List here the possible solutions to the major problem. Let your imagination come up with alternative ways to solve the problem.
Do not limit yourself to only one or two possible solutions. These solutions should be distinct from one another.
However, you may wish to include portions of one solution in another solution, as long as each solution stands alone. Only in this manner will your subsequent choice be definitive.
Briefly note advantages and disadvantages of each possible solution, and so on.
Choice and Rational

State your choice (A, B, or _____) and the detailed reasons for your choice. Support your choice(s) with facts from one or more sources (parenthetical citations). You may also state your reasons for not choosing the other alternative solutions.
Implementation of the Action Plan

Describe who does what, where, how, when, and so on.

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