First Gsc Cinema in Miri, Sarawak Essay

Leading cinema operator, Golden Screen Cinemas (GSC) extends its reach to East Malaysia with the opening of its first cinema in Sarawak with the opening of GSC Bintang Megamall, Miri under the “GSC Lite” branding today.

“The 8-screen GSC Bintang Megamall, Miri is the first GSC cinema to open with all- digital halls in the GSC chain, the first all-digital hall cinema in East Malaysia and will also offer the first digital 3D hall in Miri”, said Ms Koh Mei Lee, GSC Chief Executive Officer.

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“GSC plans to convert its existing halls to digital halls by 2014”, she added.

Also present at the launch was Dato’ Professor (Dr) Lau Siu Wai (Executive Chairman, Miri Housing Group of Companies) and Mr Irving Chee (General Manager, GSC).

For those who may not be so familiar, GSC Lite offers GSC’s cinema entertainment magic in a lighter, modest and more accessible manner to cater for markets like Miri, without sacrificing the effects of big screens and digital sound like those offered in GSC cinemas nationwide.

The GSC Lite cinema concept was first introduced in Mentakab Star Mall (March 2012) followed by GSC Amanjaya Mall, Sg Petani (Nov 2012).

Built at a cost of RM17.5 million, GSC Bintang Megamall Miri will be equipped with three (3) Digital 3D halls and will have a total seating capacity of 1,010 seats to cater to the Miri community and beyond.

GSC also plans to open its second cinema in Sarawak – a 10-screen GSC City One Mall, Kuching before the end of first quarter 2013, followed by a 10-screen GSC Palm Mall, Seremban (Quarter 2) and 11-screen GSC Nu Sentral, KL before year end. In 2014, GSC has already signed for GSC IOI City Mall, Putrajaya and GSC Aman Central, Kedah.

GSC Bintang Megamall also provides online ticketing facility (GSC e-payment) for both internet and mobile purchases (Mobile app iPhone and Android) and offers the convenience to movie goers .This includes the SelfPrint service and auto-gate features to ensure that GSC’s valued customers will enjoy every bit of great cinema going experience GSC has to offer.

In conjunction with the new cinema opening, GSC Bintang Megamall customers will also enjoy a complimentary “Wizard of Oz” multi-purpose pouch with each purchase of GSC Combo 3 (while stocks last). GSC patrons here will be further rewarded with 1,000 “Buy 2 Free 1” vouchers with every two tickets purchased at GSC Bintang Megamall ticketing counter.

For the opening weekend, there will be special movie character and clown appearances, balloon giveaway, movie themed block puzzle games and electronic games.

With GSC Bintang Megamall, GSC currently (as at Feb 7, 2013) has a total of 27 cinemas, 228 screens – out of which 93 are digital screens, total 41,456 seating capacity nationwide (including wheelchair spaces). GSC will go fully digital by 2014.

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