Economic Behaviour

Assume the role of a consulting team collaborating with a public sector partner BRITISH RED CROSS. It is your job to identify a well-defined policy goal of your partner that you believe can be improved through behavioral science. You will then design a policy intervention based on behavioral economics insights to better achieve this goal. Note that not all problems can be solved with behavioral interventions, so make sure you are selecting a problem that you believe can be addressed with the policy levers discussed in the course.

Prepare a 15-20 min presentation making sure to address the points below:

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Define the policy problem: What is the policy goal? Make sure that you are selecting a well-defined, measurable policy outcome that is likely to be a goal of your partner (e.g., take-up of a government program, tax compliance rate, etc.). Why is this important?
Diagnosis: Describe the cognitive biases that stand in the way of the policy goal and why behavioral interventions might be useful in this context. Visit for more information 

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Design the intervention: Identify your behavioral intervention. Special attention will be given to how your intervention relates to your diagnosis – i.e., your intervention should be directly informed by the biases described in your diagnosis. Be concise, specific, and creative!
Evaluation: Describe your approach towards assessing the impact of your intervention. What data would you need to collect and how you will choose your sample?
BRITISH RED CROSS: millennial do not have a very positive opinion regarding the organisation, so try to apply behavioural economics and improve that.
Please ONLY answer to DIAGNOSIS

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